Aging as an Investment Opportunity?


Seeing your "future face" helps planning for today
Seeing your "future face" helps planning for today


(This article by Richard Eisenberg, Forbes Contributor, was originally published May 1, 2014.  It has been edited and condensed for publication here.)

"Everybody talks about the problems the aging of America is creating, real and otherwise (stress on Social Security, older workers keep younger employees from moving up…). But some noted experts say we’re looking at it all wrong.    Aging, they say, is the next big investment opportunity. Entrepreneurs, businesses and employees who hop on this trend, they believe, stand to profit enormously.

“We hear scary stories about aging routinely,” said Paul Irving, president and a board member of the Milken Institute. “I say there’s a remarkable opportunity.” The way Irving sees it, “we are at the early stages of a gigantic global, cultural shift and you can’t underestimate the importance of it.”

Panelist Jody Holtzman, AARP senior vice president for Thought Leadership, said, “Older people and their consumer demand is the primary driver of economic growth, accounting for $7.1 trillion in economic activity.”

Roger Baumgart, CEO of Home Instead, the leading provider of home-care services for older adults (1,000 franchise offices around the world), says one of his company’s biggest challenges is finding enough caregivers.

Or perhaps, running one of their local operations, especially if you’re in your 60s or so. After all, as Global Conference panelist John Beard, director of Aging and Life Course for the World Health Organization, noted: “The most successful entrepreneurs in the United States today are over 60.”

Said Baumgart: “Seniors make great entrepreneurs because of their life experience, emotional intelligence and experience working with and managing different types of people.”

Citing a national survey from the nonprofit Transamerica Center for Retirement Studies released recently, Transamerica Institute President Catherine Collinson said 65% of boomers either plan to work past age 65 or don’t plan to retire. “Is the word retirement even appropriate anymore?” she asked.

But the Transamerica survey also revealed a problem: Few employers are helping their older employees transition to semi-retirement. Only 21% of survey respondents said their firms have a program to help employees shift from full to part time. “Frankly, it’s a huge disconnect,” said Collinson.

This survey also found that only 41% of boomers said they’ve kept their skills up to date, which suggested another area ripe for profits. “There’s a huge business opportunity in helping people stay current with their skills,” said Holtzman.

Collinson agreed. “America’s workforce wants to continue working,” she said. “There’s an opportunity for educators to update their continuing education programs. And there are fantastic opportunities for employers to work with employees to maximize their value as they shift to part time, train and mentor younger workers — even to help with succession planning."

Global Conference panelist Michael Hodin, executive director of the Global Coalition on Aging and managing partner at High Lantern Group (a global strategy firm), said companies would be wise to work harder helping employees with eldercare needs.

“I am convinced that, in the next several years, eldercare will be what childcare was in the ‘70s and ‘80s,” said Hodin. “Companies that begin designing benefits programs to facilitate this will be very competitive.”

Irving offered advice for all of us: “Think about all the things we can do, to invest, build, create, and develop to serve this dramatically expanded audience for products and services.”

At AprilAge, we work with hundreds of health care providers, insurers, and businesses in more than 25 countries who use our APRIL® Face Aging software to demonstrate to their patients and clients the consequences of certain health and lifestyle choices (e.g. obesity, smoking, heavy sun exposure.)  Our clients have told us that seeing a picture of your "future self" helps people think more long-term about their lives and what they need to do to plan for their future.    Our clients tell us APRIL® works because it uses the best motivator ever created - a person's appearance.   It seems that seeing your "future face" can help you plan for the present.