Is “Personalized Nutrition” a fad or the future?

Personalized nutrition is the future, says Habit CEO: ‘Generic public health advice is great.The problem is, people don’t follow it’

By Elaine Watson+, 02-Nov-2016, in FoodNavigator USA

Is personalized nutrition just an overpriced indulgence for affluent people that are already health conscious, or could Campbell Soup’s $32m bet on Habit – a nutrition and meal-delivery operation partnering with leading systems biologists – really transform the health of the nation?