Pulse+IT, Australia's eHealth Magazine, reports on Curtin University smoking cessation study using APRIL face aging software

More coverage in Pulse+IT magazine of the Curtin University study conducted in eight community pharmacies in Perth, Australia, which used the APRIL face ageing software to show young smokers the deleterious effect of smoking on their appearance.

In addition to normal smoking cessation advice from the pharmacist, the intervention group of 80 people between the ages of 18 and 30 was shown digitally photo-aged images of how they might look in their 50s and 60s if they continued to smoke, and what they might look like as a non-smoker.

The study, led by Curtin University PhD student Oksana Burford, aimed to test the efficacy and cost-effectiveness of interventions based on personalised illustrations of “smoker's face”. It also explored the value of an unfunded intervention within pharmacy practices.

In terms of cost-effectiveness for the health system, the researchers say the mean cost of implementing the intervention was estimated at $5.79 per participant. Interestingly, the mean cost that participants indicated they were willing to pay for the digital ageing service was $20.25.