Cecilia Farren, Director, GASP Consultancy, Bristol, UK

"APRIL® Face Aging software is a crowd-pulling prop to inform smokers and non-smokers about the impact of smoking on premature and excessive wrinkling of the skin.  APRIL's magic lies in personalising the message by aging the face of the person sitting in front of you.  It is a great motivational tool and works particularly well with young women. Once people see what it does it always results in a crowd of people gathering round either to be aged or to watch others being aged... it only takes one person in a group of friends to make an impact."