Claire Roockley, Ph.D., Psychology Effectiveness of Obesity Simulations and a Fear Message on Parent Attitudes to Childhood Obesity, Edith Cowan University, Western Australia

"A pilot test was conducted late last year to test the effectiveness of the APRIL® obesity simulations on people’s attitudes towards obesity prevention in young children…..The results provided…certainly indicate that the photos did have a positive effect on parents, even if it was just to the point of “shocking” them, helping them “see” the “real” effects obesity can have on one’s health, and increasing their awareness about the importance of preventing this chronic and debilitating condition in their children."